Defining and managing digital strategy for multiple companies in the design, retail, health, wellness, and lifestyle spaces:

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@amsterdammodern

@thecandidly

@newmadela

@within_org

@dutchmodern

@livefast_mag

@peppermade

Created & executed social strategy for an e-comm tech startup.

 
Key Details:

-Grew Instagram from 50k to 110k followers in 4 months

-Grew Instagram reach from 100k weekly to 1 million weekly

-Grew Facebook video views from 300k to 15 million in 4 months

-Executed 80 million impressions across all channels in 4 months

-Pivoted a 90:10 male/female audience to a 60:40 split across all channels

-Managed team of four

Created content and social strategy for privately-funded app (competitor to Yelp).

 
Key Details:

-Deeply involved in process of app development, UI/UX, wireframing, design & branding

-Grew Instagram from 0 to 20k followers in 4 months without spend

-Grew overall social reach from 500k to 10 million

-Produced 2.3 million video views from zero

-Managed team of two

Executed social strategy, including video & partnerships, for digital extension of the publication.

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Key Details:

-Increased Facebook reach by 2600% and Instagram engagement by 675%
-Produced 1 million video views in 3 months

-Worked in tandem with integrated marketing to create branded campaigns & partnerships resulting in a 900% lift in social engagement overall

-Saw increase in site traffic from 250k to 1.2 million monthly active users

-Managed team of two

Led and executed brand strategy for the nation's largest mid-century modern retailer.

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Key Details:

-Managed all social platforms

-Grew Instagram following to 28k

-Created innovative brand partnerships & social collabs

Led and executed brand strategy for launch of sister-company to the nation's largest mid-century modern retailer.

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Key Details:

-Managed all social platforms

-Grew Instagram following to 20k

-Created innovative brand partnerships & social collabs

-Led press outreach & relationships

Coordinated video production for the leading digital news organization covering the business of entertainment and media.

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Key Details:

-Researched stories to be filmed and edited daily

-Assisted celebrity interviews by pre-sourcing questions, running audio & managing graphics

-Organized planned events and scouted locations

Produced content for an award-winning Boston-based news station dedicated to covering local, national, and global breaking news & sports.

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Key Details:

-Researched & wrote original daily stories for on-air and web coverage

-Anchored weekly segments in studio

Produced content for Emerson College's 24-hour news network.

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Key Details:

-Researched & wrote original daily stories for on-air and web coverage

-Alternated as writer, anchor, director, graphics manager, teleprompter, and producer of weekly news reports

Executive assistant for one of LA's leading talent management companies. 

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Key Details:

-Managed talent and executive calendars, contacts, projects, and assets

-Updated office libraries by sorting and cataloging tapes, reels, DVDs, and merchandise

-Performed script coverage for talent managers

-Answered, screened, and rolled office calls, maintained office Rolodex

-Oversaw upkeep of office supplies, managed inventory, and arranged deliveries

Student ambassador for a brand awareness campaign at colleges & universities around the nation. 

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Key Details:
-Marketed the Tinder brand at various venues, including on campus, at social events, and at city landmarks to engage customers and spread knowledge of the company
-Distributed promotional merchandise to raise brand awareness

Assistant to CEO at a full service sales & licensing company specializing in the worldwide distribution action adventure feature films.

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Key Details:
-Reviewed actor resumes, audio tapes, videos, and union memberships

-Created, filed, and maintained talent binders and crew contracts

-Transcribed films into script format and performed script coverage